Iron Man is one of my favourite films, Iron Man 2 lacked something the first had but improved in other areas. After watching Avengers Assemble I had high hopes for Iron Man 3, hopes that were not even slightly realised. The movie is good and watchable and the 3D Blu Ray is beautiful but the film ... SPOILERS lacks a lot of the Tony stark charm of previous outings, features little by way of Iron Man action and turns his greatest enemy into a joke. I just don't know what this film was trying to do... it didn't build on the previous films and didn't improve on them either. With the likes of Thor Dark Word and Captain America 2 looking to raise the bar... Iron Man 3 just seemed to loose sight of what it should've been (one of the greatest superhero movies ever made) and ended up being an average family flick that pales in comparison with other films especially other superhero outings.