A scuba diving company faces bankruptcy because sharks have infested the area. Solution? Open the world's first extreme diving school.The Art of Creative Thinking reveals how we can transform ourselves, our businesses and our society through a deeper understanding of human creativity. Rod Judkins, of the world-famous St Martin's College of Art, has studied successful creative thinkers from every walk of life, throughout history., Drawing on an extraordinary range of reference points - from the Dada Manifesto to Nobel Prize Winning economists, from Andy Warhol's studio to Einstein's desk - he distils a lifetime's expertise into a succinct, surprising book that will inspire you to think more confidently and creatively.You'll realise why you should be happy when your train is cancelled; meet the most successful class in educational history (in which every single student won a Nobel prize); discover why graphic nudity during public speaking can be both a hindrance and surprisingly persuasive; and learn why, in the twenty-first century, it's technically illegal to be as good as Michelangelo.Be stubborn about compromise.Plan to have more accidents.Be mature enough to be childish.Contradict yourself more often.Discover the Art of Creative Thinking. *From the publishers of the international bestseller The Art of Thinking Clearly*
Why Buy From Us?
Free Insured Delivery.
Free insured delivery on all UK orders is available to all of our customers, new or old.
Your order is also insured so that if anything goes wrong with the delivery, we can replace it for you quickly and at no additional cost.
Safe, secure checkout and hassle-free returns.
Not only do we allow payments via debit and credit cards processed by SagePay, we also take payments via PayPal so you can use your PayPal balance when you want to pay.
Excellent Customer Support.
Customer service is our main focus and this is apparent in how loyal our customers are. A dedicated team of staff are ready should you need to contact them for any reason at all. Check out our Help Centre or try the Live Chat to get in touch.
Leave a Review
You need to be logged in to leave a comment. Please log-in or if you have not yet got an account with us, you can register here.